On Monday, February 27th, 2023, we will deploy an upgrade to DV360 (Display&Video 360) to v2.
The upgrade is currently planned for Monday, and requires modification to existing dv360 rivers.
What Is Being Updated?
Create a new query mode
Deprecated inputs:
- Locale
- Timezone
Deprecated Types:
- TYPE_AUDIENCE_PERFORMANCE
- TYPE_CLIENT_SAFE
- TYPE_COMSCORE_VCE
- TYPE_CROSS_FEE
- TYPE_CROSS_PARTNER
- TYPE_CROSS_PARTNER_THIRD_PARTY_DATA_PROVIDER
- TYPE_ESTIMATED_CONVERSION
- TYPE_FEE
- TYPE_KEYWORD
- TYPE_LINEAR_TV_SEARCH_LIFT
- TYPE_NIELSEN_AUDIENCE_PROFILE
- TYPE_NIELSEN_DAILY_REACH_BUILD
- TYPE_NIELSEN_ONLINE_GLOBAL_MARKET
- TYPE_PAGE_CATEGORY
- TYPE_PETRA_NIELSEN_DAILY_REACH_BUILD
- TYPE_PETRA_NIELSEN_ONLINE_GLOBAL_MARKET
- TYPE_PIXEL_LOAD
- TYPE_THIRD_PARTY_DATA_PROVIDER
- TYPE_TRUEVIEW_IAR
- TYPE_VERIFICATION
- TYPE_YOUTUBE_VERTICAL
Renamed types:
- TYPE_NOT_SUPPORTED → REPORT_TYPE_UNSPECIFIED
- TYPE_GENERAL ->STANDARD
- TYPE_INVENTORY_AVAILABILITY → INVENTORY_AVAILABILITY
- TYPE_AUDIENCE_COMPOSITION → AUDIENCE_COMPOSITION
- TYPE_ORDER_ID → FLOODLIGHT
- TYPE_TRUEVIEW → YOUTUBE
- TYPE_NIELSEN_SITE → GRP
- TYPE_PETRA_NIELSEN_AUDIENCE_PROFILE-> YOUTUBE_PROGRAMMATIC_GUARANTEED
- TYPE_REACH_AND_FREQUENCY → REACH
- TYPE_REACH_AUDIENCE → UNIQUE_REACH_AUDIENCE
- TYPE_PATH → FULL_PATH
- TYPE_PATH_ATTRIBUTION → PATH_ATTRIBUTION
Deprecated Filter:
- FILTER_TRUEVIEW_IAR_REGION
New filters:
- FILTER_TRUEVIEW_AUDIENCE_SEGMENT_TYPE
- FILTER_GUILDER_PRODUCT_ID
- FILTER_UTC_DATE
- FILTER_EXTENSION_ASSET_TYPE
- FILTER_CONVERSION_AD_EVENT_TYPE
- FILTER_TRUEVIEW_AUDIENCE_SEGMENT
- FILTER_TARGETING_EXPANSION
- FILTER_REFRESHED_AD_NAME
- FILTER_EXTENSION_ASSET_STATUS
- FILTER_EXTENSION_ASSET
- FILTER_INVENTORY_MEDIA_COST_TYPE
- FILTER_BID_STRATEGY_TYPE_NAME
- FILTER_CONVERSION_AD_EVENT_TYPE_ID
New Metrics:
- METRIC_VIRTUAL_PEOPLE_DUPLICATE_CLICK_REACH_PERCENT
- METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_CLICK_REACH_PERCENT
- METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_TOTAL_REACH
- METRIC_UNIQUE_REACH_AVERAGE_VIEWABLE_IMPRESSION_FREQUENCY
- METRIC_FEE31_PARTNER
- METRIC_VIRTUAL_PEOPLE_DUPLICATE_VIEWABLE_IMPRESSION_REACH
- METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_IMPRESSION_REACH_PERCENT
- METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_VIEWABLE_IMPRESSION_REACH
- METRIC_VIRTUAL_PEOPLE_OVERLAP_TOTAL_REACH_PERCENT
- METRIC_VIRTUAL_PEOPLE_OVERLAP_IMPRESSION_REACH_PERCENT
- METRIC_UNIQUE_REACH_INCREMENTAL_VIEWABLE_IMPRESSION_REACH
- METRIC_FEE31_USD
- METRIC_VIRTUAL_PEOPLE_DUPLICATE_IMPRESSION_REACH
- METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_IMPRESSION_REACH
- METRIC_VIRTUAL_PEOPLE_DUPLICATE_CLICK_REACH
- METRIC_STORE_VISIT_VIEW_THROUGH_CONVERSIONS
- METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_USER_7DAYS
- METRIC_FEE31_ADVERTISER
- METRIC_VIRTUAL_PEOPLE_DUPLICATE_TOTAL_REACH_PERCENT
- METRIC_VIRTUAL_PEOPLE_OVERLAP_TOTAL_REACH
- METRIC_UNIQUE_REACH_INCREMENTAL_TOTAL_REACH
- METRIC_UNIQUE_REACH_INCREMENTAL_CLICK_REACH
- METRIC_VIRTUAL_PEOPLE_OVERLAP_CLICK_REACH
- METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_CLICK_REACH
- METRIC_UNIQUE_REACH_VIEWABLE_IMPRESSION_REACH
- METRIC_UNIQUE_REACH_IMPRESSION_REACH_ADDED_WITH_PG_FMGMT
- METRIC_VIRTUAL_PEOPLE_OVERLAP_VIEWABLE_IMPRESSION_REACH_PERCENT
- METRIC_VIRTUAL_PEOPLE_DUPLICATE_TOTAL_REACH
- METRIC_INACTIVE_IMPRESSIONS
- METRIC_UNIQUE_REACH_IMPRESSION_REACH_ADDED_WITH_CROSS_STACK_FCAP
- METRIC_UNIQUE_REACH_INCREMENTAL_IMPRESSION_REACH
- METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_VIEWABLE_IMPRESSION_REACH_PERCENT
- METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_TOTAL_REACH_PERCENT
- METRIC_VIRTUAL_PEOPLE_OVERLAP_IMPRESSION_REACH
- METRIC_VIRTUAL_PEOPLE_DUPLICATE_VIEWABLE_IMPRESSION_REACH_PERCENT
- METRIC_VIRTUAL_PEOPLE_OVERLAP_CLICK_REACH_PERCENT
- METRIC_VIRTUAL_PEOPLE_DUPLICATE_IMPRESSION_REACH_PERCENT
- METRIC_VIRTUAL_PEOPLE_OVERLAP_VIEWABLE_IMPRESSION_REACH